Imagine the following:
Your sitting in your car and all of a sudden you have an urge for a great slice of pizza. You can taste it, feel it and you need it. You take out your cell phone, open the browser and type “pizza’ in Google; hoping to find a pizza joint nearby.
Well, you’re in luck, or are you? When you click on the first selection in Google you’re taken to a ‘desktop’ designed website. The buttons are so small you can barely see them. The page is so wide, most of the tasty pizza selections are out of sight. And forget how long it took to load….so you close that page and click on the back button and open the next selection. Mobile websites would have solved this problem and had the new customer on their way but wait….
This time the mobile websites were smartly designed for the ‘mobile‘ user. The buttons are huge making it easy to navigate, the images fill just the smart phone screen making it much easier to see the great looking slice of pizza. The website itself is designed to just fit the size of the mobile phone screen making scrolling right and left unnecessary. One of the buttons says ‘Directions’ so you click on it and are presented with a perfectly designed map for the phone. You can see that the pizza place is just a couple of blocks away.
It’s kind of late so you click on the phone number are immediately are put in touch with the restaurant and you’re in luck…they’re open.
The pizza was great and the restaurant turned out to be exactly what you wanted. They were lucky that their mobile websites was designed specifically to be ‘mobile-friendly’ like mobile websites need to be in order to attract mobile customers ‘when they want and where they are’!
What’s even better was that as you were leaving the owner asked you if you wanted to join their “pizza of the month” club to get discounts, coupons and freebies. All you had to do was Type: JoesPizza To:72727 on your smartphone (this is only an example and will not really work….) and they would send these specials right to your cell phone when they occur. And you don’t even need to use a scissor to cut out the coupon, it’s right there on your phone when you need it.
All in all a pretty good experience all thanks to Mobile Websites. Mobile websites are designed to be faster to load, easier to navigate and more comfortable to view on a mobile phone. Additionally, mobile websites are fit on the smart phone screen avoiding the need to scroll right and left and zooming in order to read text or use buttons.