This report highlights the explosive growth of mobile internet searching and the critical need for businesses of all sizes to have a mobile optimised website designed. With the internet continuing to advance and more and more people searching online using their smart phones, if your business hasn’t got a mobile optimised website, then the chances are you are losing customers to more shrewd forward thinking competitors who are already onboard with the important of mobile websites.
Why are mobile websites so essential and what’s the significance of all of this?
Well in 2002 the Americans said that the mobile phone was the least important of the 4 main technologies they use, rating it behind the internet, television and the landline phone.
However just 5 years later in 2007 they said the mobile phone was the number one device they could not live without. The fact is 60% of all mobile phone users even take them to bed with them.
Statistics – Proof you must have an Optimised Mobile website designed for your business.
Fact – “local search volume” is growing exponentially at a whopping 50% each year
In 2009 there were 1 billion local searches
In 2010 there are currently 1.5 billion local searches
2011 is predicted to go to 2.3 billion local searches
2012 is predicted to go to 3.45 billion local searches
The number one access method for local information is the mobile browser with 20.7 million users searching per month. Local searches are growing on mobile devices.
Google’s Director of Emerging Platforms Mike Steib was quoted as saying “Google has seen a 500% growth in local mobile search from 2008 to 2010 and a 67% increase in mobile queries in the last quarter alone.”
If your business is not showing in local searches with a mobile optimised website you are at a distinct disadvantage. 80% of people actually research online before purchasing, even when they ultimately purchase offline.
Easy To Read
If you were to view a standard website on a mobile you would need to scroll up and down and left to right, and in most cases the text will be too small to even read. And zooming in and out makes it difficult if not impossible to follow what you are looking at and hardly makes for a good customer experience does it.
Mobile websites however are specifically designed so the information is displayed in an easy to display format so your customers can easily view your site using their Smartphone.
When you add a mobile website to your marketing arsenal, a simple piece of coding behind the scenes will direct the visitor to the website appropriate to the platform that they are visiting from.
This coding will automatically pick up whether the user is on a mobile device or on a traditional connection and direct them accordingly to either your mobile optimised website or your full website. This technology provides for a seamless professional experience for your customers.
Nowadays you can have a domain extension a.mobi just for your mobile website. So your main website may be justanexample.com and your mobile optimised website maybe justanexamlpe.mobi
Usability and Future Proofing Your Mobilised Website
It is essential to ensure that your mobile website works with all types of smart phones and internet browsers. There is a danger if you are trying to do the website yourself that this becomes impossible to manage. When you do it yourself you have to ask yourself the question; what will happen next month when a whole bunch more phones come out? By using a professional company they can make sure your content is optimized in a way to cover you now and in the future. Most will offer a monthly service to cover all updates.
Click to Dial is just one quick example of a useful feature of a mobile website. As the name suggests, your customer can ring you straight from their mobile phone. Only recently I was in the car with a business partner and we decided we wanted a coffee. We put the name of my favourite brand of coffee shops into our mobile device and the local searches immediately presented back the details including map of the nearest coffee shop.
Local searches are growing at a phenomenal rate and your business must have the technology to benefit. Mobile website design is now essential as you can’t rely on a standard website as your customers will not stay on your website if it is not easy to read. The whole purpose of a mobile optimised website is to provide your customers with an excellent user experience.
A mobile website is a must have to ensure your customers can find you instead of your competition. So get your business mobilised.
Discover why your business needs a Mobile Website and how you can beat your competition to the millions of Mobile Users Searching for Your Business on Mobile Devices. Get your copy of the FREE report “The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business”: www.MobileWebsiteDesign.me
More and more people are reading their favourite websites on mobile phones, so it is essential that as a webmaster, blogger, or internet marketer, you optimise your website, or existing website for mobiles.
Before you can do this, you need a few tips to designing a better mobile optimised website.
Here are FIVE TIPS for building a better mobile optimised website.
It is imperative that you concentrate on a minimal layout on your site. It would be better to have hardcore quality content, rather than gimmicky images, and all the other stuff that can be done on a normal internet browser.
2) CONTENT IS KING ON MOBILES
As there is less space on a WAP BROWSER, then it is essential to compress all your best content into bite size chunks and ensure that you get to the point with each piece of content.
Although it sounds complicated, building your mobile website can be quite simple. You don’t need to learn any special coding, all you need to know is HTML, or XML or XHTML, as long as you ensure you don’t use lots of images and other gimmicks, you can have a simple mobile site up and running quickly. Sites such as WIRENCODE, or MOBSTAC, or the WordPress plugin, MOBILIZE MIPPIN, can all make an existing website or blog optimised for mobiles. If you do a search how do I build a mobile-ready website, there are tons of info-related sites on the subject.
If you decide to host a mobile URL, you best choose the.mobi domain name after it. This is the custom name for a mobile-ready website.
5) MOBILE HOSTS
Here is a list of good mobile website hosts who can give you the tools for creating your first mobile optimised website.
1) MOFUSE – Free or paid
2) MIPPIN – FREE
3) MOBISITE GALORE – Not FREE. but you could try it for 15 days – no credit card required…
4) MOBSTAC for WordPress
These are just a few tips for getting a mobile site up and running.
Next, if you are keen on all things to do with mobiles, and want to get started in mobile marketing, then go to this link below, and grab your quickstart guide on MM, and become an expert in mobile marketing and designing your own apps for iPhones and more…
Web designing is one of the quickly evolving and dynamic fields that require the designer to continuously adapt to the new developments in the field. In the recent past, the biggest boom is made by the internet users on the mobile phones/devices. This has led the web designers to crack their brains over creating the most viable websites options that are easily accessible from the mobile phones. The field is quite new and upcoming and requires a strategic approach from the web designers. The web designers need to take into consideration several subjects such as the prevalent trends, the tips, the user behavior, challenges and so on. Here are certain current trends in the field of mobile web development.
The most in-thing for mobile web design these days is to create simple options for the users. In fact, simplicity is the key for mobile websites as the mobile websites are scaled-down for their users. It is hence, essential that the user has the access to the most crucial detail about the website right in front of him. For instance, digg.com has a very simple mobile website with a list of top ten simple headlines and links. This makes it easier for the mobile user.
Colors are certainly attractive but the ignoring the white space in the mobile websites can prove to be one of the biggest flaw. In fact, white space has acquired a special kind of importance in the all the design forms as it has the ability to brighten up the whole design. However, when it comes to mobile it becomes all the more necessary as the screen size of the mobile devices are much smaller than the computer or laptops. Too many colors and a jumbled website will not be user friendly at all and might put off the visitor. Even the crucial detail might go unnoticed by the visitor if there are too many bright colors. White space helps you to highlight your essential information properly and grab the visitor’s attention.
Lack Of Images
It’s no brainer that the images and video are highly preferred by the users of internet on the desktops and laptops but this is not true for the mobile websites. Images on the mobile website not only slow down the speed for the visitor but it also disables them to read the content of the WAP properly. Hence, the lack of images is preferred for the mobile web design these days.
Preference For Sub-domains
Gone are the times when .mobi was a popular means of domain surfing on the mobile phones. These days the mobile website versions with mobile.xxx.com, m.xxx.com are preferred as they are convenient for the user to remember. For instance, m.twitter.com, mobile.washingtonpost.com is much preferred these days. Therefore, there is much use of sub domains for the mobile web designs in 2009. Hope this helps you to create the most feasible mobile website for your domain.
For More Information: Mobile Website Design.