The more infographics I see (apparently early cave paintings were the first of their kind) the more I like them. It’s just such a refreshing change from the traditional pie/bar charts – that do have the remarkable advantage of being understood at first sight. It’s probably cause I like change – or so I’d like to think…
Here’s the latest infographic I’ve come across which I think you’ll all appreciate as (though, admittedly, I didn’t find it on a google website) it comes from Google and contains information on the following mobile-related sectors:
Mobile SearchesMobile BehaviourMobile Advertising Mobile ShoppingSmartphone Adoption and UsageHere it is in all its glory (and with a 3D background as a bonus):
A very interesting piece of news from Direct Marketing News that presents the latest mobile marketing campaign employed by Dunkin’ Donuts, using the scvngr mobile app (“a game about doing challenges at places” – a great description, by the way).
Coffee chain Dunkin’ Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this month. Consumers who use the Scvngr mobile app to complete challenges can win rewards from Boston professional sports teams, such as discounted merchandise or free T-shirts.
The initiative is part of the coffee company’s “Caught Cold” campaign, which rewards Bostonians seen drinking Dunkin’ Donuts Iced Coffee in public with tickets to Boston Bruins or Celtics home games, team gear or special Dunkin’ Donuts cards.
Challenges include taking a picture of the ice left over from an iced coffee or recording a pep talk to be sent to Boston Bruins players before a game. Consumers can redeem their rewards at the TD Garden Boston Bruins Pro Shop via a “watermark-based secure redemption service built into the game,” said Chris Mahl, SVP and chief brand alchemist at Scvngr.Posted in location-based services, mobile coupons |
Dunkin’ Donuts is marketing the campaign with an e-mail blast to members of the DD Perks rewards club in the Greater Boston area, the company’s social media channels and in-store signage, said Smith.
One of the latest web marketing technologies to hit the United States is QR Codes. These aren’t new to other parts of the globe as they have been around for a few years, but they are gaining popularity here in the States as of late. So what is a QR Code? It stands for Quick Response and essentially allows you to access content online through your smartphone immediately by simply snapping a photo of the QR code with a code reader application.