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The Luxury Mobile Market Is Looking For Your Attention

“SMS is the means to an opted-in database where individual preferences can be learned and mobile messages can be personal and relevant,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.

“Those benefits are especially important when your customer is affluent and accustomed to high-touch service,” he said.

When dealing with the luxury mobile market Mr. Hansen says that the Medium is the Message

As an expert in the SMS field, Mr. Hasen has compiled a list of 10 tips for luxury brands considering SMS messaging. Here they are:

1. Use SMS as a customer relationship marketing tool, not just a means to provide one-time offers.
2. Use past experiences with the customer to offer luxury customers what they actually want.
3. Do not assume all luxury customers have smartphones – SMS needs to do a lot of the heavy lifting.
4. Use SMS for time-sensitive offers and information. Ninety-seven percent of text messages are read within four minutes of delivery.
5. Consider location to boost relevance.
6. Make sure SMS campaigns fit into the brand’s overall marketing strategy.
7. Use SMS as a means to connect to richer brand experiences. For example, link back to the brand’s mobile Web site or app.
8. For this audience, over-deliver on customer service – it is more of an expectation.
9. Use SMS to drive customers to the store.
10. Exclusivity is important as it makes customers feel like VIPs, so reward the brand’s best customers with something special.

Companies Look To The Mobile Market In Different Ways

Various companies use SMS messaging in their mobile market campaigns in different ways. Some use it to bring attention to their brand, others offer news and sales at local store locations to drive in-store purchase while others provides news and company information to a very often welcoming mobile market. BMW personalizes MMS messages to alert mobile market customers to buy snow tires during winter months. SMS messaging, as you can see, is used regularly by large, branded companies but is not limited to these companies alone.

SMS Is Targeted To A Welcoming Mobile Market

A permission-based SMS program creates a dialogue with consumers, giving mobile subscribers the ability to ask for and receive exactly what they want,” Mr. Hasen said. This is an important distinction to be made between sms marketing and other forms of marketing to the mobile market where the consumer is inundated with unwanted ads, mail and email. Developing relationships with a welcoming, targeted mobile market can be the key to a successful campaign.

The Mobile Market – Rapidly Passing The Desktop

As you can see on the accompanying graph at some time in the very near future mobile market users will surpass desktop users. This paradigm shift is truly amazing considering the vast number of people using their desktop computers each and every day.

The Change in The Mobile Market

Mobile is contributing to the splintering, or multiple ways, in which your customers access the Internet and how they engage with your company. Ongoing measurement to show that you are on the right track is imperative.

ACHIEVING SCALE AS IN MOBILE MARKET CHANNELS

Mobile adoption has quickly achieved a scale that brands cannot ignore. And it will just keep growing. According to WebTrends:

• Currently,four out of every 10 mobile customers in the U.S.use smartphones,according to a recent Interactive Advertising Bureau study released July 2011.
• Over 26 million people in the U.S.will be using tablets this year,growing to 82 million in just four years, according to Forrester Research, 2011.
• iTunes App Store now offers nearly 450,000 apps,which raced past 10billion downloads in January 2011
• Retailer eBay achieved more than $2.5 billion in sales through mobile in 2010 and expects to double that amount in 2011.

Most Companies Do Not Take Advantage of the Mobile Market

Keeping some of these statistics in mind, it is quite apparent that every company looking to stay ahead of their competition in the coming years needs to learn how to join, participate, take advantage of, maximize their position in the mobile market. This is no longer a whim but rather mandatory if businesses are going to compete with not only their larger competitors but more importantly, their  neighbors. ‘Mobile Friendly’ companies have learned the lesson that they need to develop new and innovative marketing programs to keep in touch with the mobile market. For example, the mobile market savvy company should:

• have a mobile website optimized for the mobile user as well as the newly developed ‘mobile search’ engines. This will become a huge advantage as mobile users begin to depend on mobile search engines rather than the more traditional desktop designed search engines.
• develop a total re-branding of their image by incorporating social networking, social bookmarking and Web 2.0.  Having a Facebook fanpage, a Twitter profile and a YouTube channel is a good start to getting your business involved in the mobile market place.

What Is The Hesitation For Businesses To Get Involved IN The Mobile Market

Like everything else both in the ‘real’ world as well as in the ‘digital’ world involves a comfort zone. Most businesses tend to rely upon what has ‘worked’ in the past rather than looking forward to the future. Taking a leap of financial faith is difficult in rough times but, although a tough pill to swallow, it is important to invest now in order to grow later on. There is no action without movement. If you’re not moving forward, you’re most likely falling backward. Taking advantage of the mobile market today, will pave a path to success for your business in the days to come.

Mobile Websites – A Necessity for Any Business

Imagine the following:

Your sitting in your car and all of a sudden you have an urge for a great slice of pizza. You can taste it, feel it and you need it. You take out your cell phone, open the browser and type “pizza’ in Google; hoping to find a pizza joint nearby.

Well, you’re in luck, or are you? When you click on the first selection in Google you’re taken to a ‘desktop’ designed website. The buttons are so small you can barely see them. The page is so wide, most of the tasty pizza selections are out of sight. And forget how long it took to load….so you close that page and click on the back button and open the next selection. Mobile websites would have solved this problem and had the new customer on their way but wait….

This time the mobile websites were smartly designed for the ‘mobile’ user. The buttons are  huge making it easy to navigate, the images fill just the smart phone screen making it much easier to see the great looking slice of pizza. The website itself is designed to just fit the size of the mobile phone screen making scrolling right and left unnecessary. One of the buttons says ‘Directions’ so you click on it and are presented with a perfectly designed map for the phone. You can see that the pizza place is just a couple of blocks away.

Mobile Websites – Everything At The Tip Of Your Finger….Literally

It’s kind of late so you click on the phone number are immediately are put in touch with the restaurant and you’re in luck…they’re open.

The pizza was great and the restaurant turned out to be exactly what you wanted. They were lucky that their mobile websites was designed specifically to be ‘mobile-friendly’ like mobile websites need to be in order to attract mobile customers ‘when they want and where they are’!

What’s even better was that as you were leaving the owner asked you if you wanted to join their “pizza of the  month” club to get discounts, coupons and freebies. All you had to do was Type: JoesPizza To:72727 on your smartphone (this is only an example and will not really work….) and they would send these specials right to your cell phone when they occur. And you don’t even need to use a scissor to cut out the coupon, it’s right there on your phone when you need it.

All in all a pretty good experience all thanks to Mobile Websites. Mobile websites are designed to be faster to load, easier to navigate and more comfortable to view on a mobile phone. Additionally, mobile websites are fit on the smart phone screen avoiding the need to scroll right and left and zooming in order to read text or use buttons.

For more information on Mobile Websites you can really TEXT:mobile website TO:72727 and one of our staff at Mobile Market Creators will be in touch asap or Click Here to Order Your Mobile Websites.