Imagine the following:
Your sitting in your car and all of a sudden you have an urge for a great slice of pizza. You can taste it, feel it and you need it. You take out your cell phone, open the browser and type “pizza’ in Google; hoping to find a pizza joint nearby.
Well, you’re in luck, or are you? When you click on the first selection in Google you’re taken to a ‘desktop’ designed website. The buttons are so small you can barely see them. The page is so wide, most of the tasty pizza selections are out of sight. And forget how long it took to load….so you close that page and click on the back button and open the next selection. Mobile websites would have solved this problem and had the new customer on their way but wait….
This time the mobile websites were smartly designed for the ‘mobile’ user. The buttons are huge making it easy to navigate, the images fill just the smart phone screen making it much easier to see the great looking slice of pizza. The website itself is designed to just fit the size of the mobile phone screen making scrolling right and left unnecessary. One of the buttons says ‘Directions’ so you click on it and are presented with a perfectly designed map for the phone. You can see that the pizza place is just a couple of blocks away.
It’s kind of late so you click on the phone number are immediately are put in touch with the restaurant and you’re in luck…they’re open.
The pizza was great and the restaurant turned out to be exactly what you wanted. They were lucky that their mobile websites was designed specifically to be ‘mobile-friendly’ like mobile websites need to be in order to attract mobile customers ‘when they want and where they are’!
What’s even better was that as you were leaving the owner asked you if you wanted to join their “pizza of the month” club to get discounts, coupons and freebies. All you had to do was Type: JoesPizza To:72727 on your smartphone (this is only an example and will not really work….) and they would send these specials right to your cell phone when they occur. And you don’t even need to use a scissor to cut out the coupon, it’s right there on your phone when you need it.
All in all a pretty good experience all thanks to Mobile Websites. Mobile websites are designed to be faster to load, easier to navigate and more comfortable to view on a mobile phone. Additionally, mobile websites are fit on the smart phone screen avoiding the need to scroll right and left and zooming in order to read text or use buttons.
A mobile market demands that companies interested in their business have a mobile website. It’s just that simple.
Websites designed for the ‘desktop’ are just not designed for use for the mobile market. Mobile websites are faster, load more quickly and have buttons that are large enough to use on a mobile phone. Additionally, due to the small size of the screen on a mobile phone, the content created for a mobile website is designed to fit on the screen eliminating the horizontal scrolling and the need for zooming in and out.
Finally, the mobile market has a need for certain, definitive information. Just think about what you want when you start surfing on your mobile phone and you’ll quickly realize that, for the most part, it’s very simple and basic information such as phone numbers, directions, video, restaurant menus and the like.
If there is one thing that a business owner needs to understand, and understand NOW, is that if you want to attract and keep the mobile market returning, you need to cater to their needs by creating a mobile website. Traditional websites just don’t provide that kind of functionality and will result in the mobile customer leaving and leaving in seconds. Where will they go….likely to your competitor!
Browsing the internet on your handheld mobile device is most likely something you have already done. From March of 2009 to March of 2010 the amount of mobile web-browsing has more than doubled and is predicted to continue at an even greater rate. (egov 2010) Some of the factors include Smart-phones literally being given away by the carriers in an effort to renew more plans and steal business from competitors. At the current rate of growth, more people will own a smart-phone in 2013 and be capable of browsing the web than not.
What does this mean for your business?
The most recent data shows that a business that invests today in a mobile website that provides the same type of easy to use and complete transactions features of your current site, that you will recoup your investment within a year. Because of the rapid growth of the mobile web, it is easy to see why 89% of major brands are either already have or are building out their mobile web presence.
Why build Mobile Website?
Load Quickly – A website designed for mobile should load in about 4 seconds, while a desktop site can take much longer on a mobile phone because of connection speeds.
Get Information NOW – Your consumers are often on the go, and need to easily and quickly be able to access the right information.
Easy mCommerce – We build the site with the transaction at the forefront and make it easy. If you desire purchases – big checkout buttons, information – easy form fill-out. Whatever your goals, we help make the navigation and checkout process easy so that the ROI is measurable.
Easy Navigation – Our team creates your site with big easy to push buttons, so all of your fat fingered patrons do not get frustrated and leave your site. This is a very important component of any mobile site, and the less drop-offs = more conversions.
Easy Forms – Forms need to be large and clickable just like the navigation buttons.
No FLASH – With the iPhone market dominating search, your site cannot have flash. Our team can write in HTML5 if necessary to accomplish the look you need, but still maintain the sexiness necessary to promote your brand.
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