This week was truly amazing and text messaging made it a whole lot less scary. Over the past couple of days we faced both an easthquake and a hurricane. Both of these events are very unusual for the New York area and took everyone by surprise.
When the earthquake hit we were forced to leave our offices and congregate in the street outside of the building. Everyone was trying to reach their families and friends but the phone lines were just too busy. However, text messaging worked just fine. Being smaller in size, text messages can get through when phone calls just can’t make it. This sort of proved to me, once again, the power of text messaging even compared to traditional cell phone calls.
Today, we are about to face one of the most dangerous hurricanes to hit the NY area in years. As I was listening to the broadcasts about the hurricane one of the tech gurus mentioned the importance of using text messaging instead of the phone because of the small size of the text messages compared to the much larger MP3 style phone call. First of all, if everyone used text messaging instead of the phone, the stress on the communications stream would be much less. Secondly, if we used text messaging we could be assured that our messages got through since 97% of all text messages are both delivered and read.
You need to ask yourself if text messaging can beat an earthquake and a hurricane, shouldn’t you be using it to combat the crazy economy we are facing. Wouldn’t it make sense to take advantage of text messaging in order to contact your current or future customers, knowing that your messages will not only be delivered almost 100% of the time, but more importantly, be opened 97% of the time and read within just minutes.
This new and rapidly growing marketing medium is being used by many of the most successful businesses in almost every market and is now available to every small to medium size business as well. If you are not using mobile marketing in your business, you can count on the fact that your competitors are or will soon be.
Just imagine a mobile user looking for a new restaurant to dine at, or possibly a store to buy a new dress or shirt. They check out their mobile search and then click on a link to a mobile website. That company was smart enought to create an optimized mobile website so that the visitor gets what they want, when they need it…typical of the mobile user.
Remember mobile users are growing rapidly. Many mobile users surf the web on their mobile devices rather than their desktop computers. They have no time to sit and wait for a site to open and load. They need information now!
It’s up to you. You can wait to take advantage of text messaging and mobile marketing or wait until your competitors do! @box @dropbox @dropshots @expono @fotki @gdocs @imageshack @kewego @moby @photobucket @plerb @sonico @tumblr @meme @yfrog hurricane hurricane irene irene mobile market mobile marketing SMS sms marketing sms messaging text message marketing text messaging
As you can see on the accompanying graph at some time in the very near future mobile market users will surpass desktop users. This paradigm shift is truly amazing considering the vast number of people using their desktop computers each and every day.
Mobile is contributing to the splintering, or multiple ways, in which your customers access the Internet and how they engage with your company. Ongoing measurement to show that you are on the right track is imperative.
Mobile adoption has quickly achieved a scale that brands cannot ignore. And it will just keep growing. According to WebTrends:
• Currently,four out of every 10 mobile customers in the U.S.use smartphones,according to a recent Interactive Advertising Bureau study released July 2011.
• Over 26 million people in the U.S.will be using tablets this year,growing to 82 million in just four years, according to Forrester Research, 2011.
• iTunes App Store now offers nearly 450,000 apps,which raced past 10billion downloads in January 2011
• Retailer eBay achieved more than $2.5 billion in sales through mobile in 2010 and expects to double that amount in 2011.
Keeping some of these statistics in mind, it is quite apparent that every company looking to stay ahead of their competition in the coming years needs to learn how to join, participate, take advantage of, maximize their position in the mobile market. This is no longer a whim but rather mandatory if businesses are going to compete with not only their larger competitors but more importantly, their neighbors. ‘Mobile Friendly’ companies have learned the lesson that they need to develop new and innovative marketing programs to keep in touch with the mobile market. For example, the mobile market savvy company should:
Like everything else both in the ‘real’ world as well as in the ‘digital’ world involves a comfort zone. Most businesses tend to rely upon what has ‘worked’ in the past rather than looking forward to the future. Taking a leap of financial faith is difficult in rough times but, although a tough pill to swallow, it is important to invest now in order to grow later on. There is no action without movement. If you’re not moving forward, you’re most likely falling backward. Taking advantage of the mobile market today, will pave a path to success for your business in the days to come.
The “News near you” location-based service for Google News mobile will be available in the United States for Android smartphones and the iPhone. It surfaces news relevant to the city a user is in as well as the surrounding areas.
“We’re constantly updating our mobile products, and this is just another example of our continued investment in mobile services,” said Jeannie Hornung, a spokesperson for Mountain View, CA-based Google. “For readers, this is one more way they can find a wide variety of stories from the thousands of news sites that Google News sends millions of people to every day.”
If you agree with the folks at Google, then your business needs to provide the right information in the right manner focusing on the wants of the mobile consumer. These potential customers, patients and clients are out there running around possibly working two jobs, and need to find the information they need when they want it. Google obviously agrees and, as stated, above is doing a variety of things to appeal to the mobile viewer.
In the past it was enough to have a ‘desktop’ designed website. Mobile websites were thought of as unnecessary. Even with that, many businesses still do not have any web presence at all. Kind of crazy but true. Today, however, it is critical for businesses to understand that mobile websites are no longer just a luxury but rather a need. Consumers look to their mobile phones in a similar manner and are demanding that mobile websites be built to provide those services! Most people would rather leave their homes without their pants rather than forgetting their mobile phone.
This device has become far more important than just for making phone calls. As a matter of fact, statistically there are more text messages sent each and every days than phone calls. Mobile users are using their cell phones to find friends on FaceBook, Tweet on Twitter and then find directions to a local restaurant by looking at mobile websites designed to provide this kind of information in a ‘mobile friendly’ way.
There are many misconceptions surrounding the development of mobile websites. The reality is that you basically have two choices. You can build it yourself or have it built for you. Simple as all that. If you’re a bit of a ‘techy’ there are numerous applications out there that will walk you through the process. If, however you’re like many businesses and you would rather delegate this to a professional, this is also readily available. (Obviously we’re here to provide that service, the creation of mobile websites, for you at a very reasonable cost – sorry for the obvious self-serving plug).
Imagine the following:
Your sitting in your car and all of a sudden you have an urge for a great slice of pizza. You can taste it, feel it and you need it. You take out your cell phone, open the browser and type “pizza’ in Google; hoping to find a pizza joint nearby.
Well, you’re in luck, or are you? When you click on the first selection in Google you’re taken to a ‘desktop’ designed website. The buttons are so small you can barely see them. The page is so wide, most of the tasty pizza selections are out of sight. And forget how long it took to load….so you close that page and click on the back button and open the next selection. Mobile websites would have solved this problem and had the new customer on their way but wait….
This time the mobile websites were smartly designed for the ‘mobile’ user. The buttons are huge making it easy to navigate, the images fill just the smart phone screen making it much easier to see the great looking slice of pizza. The website itself is designed to just fit the size of the mobile phone screen making scrolling right and left unnecessary. One of the buttons says ‘Directions’ so you click on it and are presented with a perfectly designed map for the phone. You can see that the pizza place is just a couple of blocks away.
It’s kind of late so you click on the phone number are immediately are put in touch with the restaurant and you’re in luck…they’re open.
The pizza was great and the restaurant turned out to be exactly what you wanted. They were lucky that their mobile websites was designed specifically to be ‘mobile-friendly’ like mobile websites need to be in order to attract mobile customers ‘when they want and where they are’!
What’s even better was that as you were leaving the owner asked you if you wanted to join their “pizza of the month” club to get discounts, coupons and freebies. All you had to do was Type: JoesPizza To:72727 on your smartphone (this is only an example and will not really work….) and they would send these specials right to your cell phone when they occur. And you don’t even need to use a scissor to cut out the coupon, it’s right there on your phone when you need it.
All in all a pretty good experience all thanks to Mobile Websites. Mobile websites are designed to be faster to load, easier to navigate and more comfortable to view on a mobile phone. Additionally, mobile websites are fit on the smart phone screen avoiding the need to scroll right and left and zooming in order to read text or use buttons.
That’s RIght. The secret to a great and powerful mobile website is ‘simplicity’. Unlike it’s big brother the ‘desktop’ website, mobile websites need to fulfill the needs of the mobile consumer only! When a mobile consumer is looking for information they look on search sites for specific help.
“Mobile search is different from standard, PC-based Web search in three ways,” said Matt Tengler, Product Manager at JumpTap, a Massachusetts-based firm that helps wireless operators deliver a mobile search experience for subscribers and advertising partners: