You Have A Website, But…
When was the last time you checked out how your business website displays on mobile phones? How fast did it load? How easy is it to read? How easy is it to navigate? Does it have small bites of information that your customers on the move really need?
The fact is that the mobile web provide small businesses a great opportunity to attract, connect, and convince customers about using their products and services. However, most small businesses are missing out on this opportunity.
Instead, mobile phones are costing them business because of what customers discover when they visit a small business website on a phone. What do they find? What do they find on your website when it appears on a mobile phone?
The Five Reasons For Lost Sales
1. Your website was designed for the internet and not the mobile web. There is a big difference.
2. Your website is loaded with too much content for the mobile web. That can cause your mobile site to be slow to load and frustrate your customers.
3. Your website makes it hard for customers to find information as quickly as they need it. Customers on their phones are on the move, and don’t have time to search a mobile site as if they are at their desktop.
4. Your website doesn’t take into account the phone’s small screen size. This turns your small business into a teeny-tiny one. Not to mention the eyestrain of reading it (yes, this is a pain).
5. Two out of three mobile phone users are unhappy with websites they access on their mobile phone. And, 40% of these consumers are likely to leave these unfriendly mobile websites and visit the competition’s site. (Source: Independent study paid for by Gomez, Inc.)
Having a mobile website that complements your current business website is the solution. Being a mobile friendly site will only add business and build a stronger connection to your customers.
Your Website Is Not Mobile-Friendly Just Because It Shows Up On A Phone
A mobile website is designed and built for the mobile web and your customers on the move. And, when your customers are on the go using their phone to access the web, they can be interrupted with their search by friends and family. This means that your mobile website must be fast to download, easy to navigate, and provide relevant actionable content like a call to contact button, maps and driving directions.
When it comes to your website on a PC or Mac, it works great. But, when it comes to the mobile web, it is not working to your benefit. It is critical to have a mobile-friendly website as consumers plan to rely on the mobile web as much as or more than the internet to access shopping information in the next 12 months (Source: Yahoo! and The Nielsen Company study 1/11).
What Should You Do Next?
The key question is: What about your business website? How is your website displaying on mobile phones? Is it a friend or foe to your sales?
Get a Free Check-up and learn how your website displays on mobile phones and if it is a Mobile Friendly Website. Mitchell Cogert is the CEO of http://www.FirstMobileWebsite.com and author of Mobile Marketing: 101 Inexpensive and Profitable Ideas for Small Business.
You would have probably noticed by now that your customers are glued to their mobile phones even while seated in their office. Their mobile device brings them latest available information and enables them to stay connected on the go. So, have you given it a deep thought to reach them or make your business available on their phone? Is your website ready for a mobile audience? We give you 10 reasons why your business must go mobile:
1. 83 million people on the mobile web
As per the Neilsen’s Report, there are 83 million mobile web users in US. This is in fact a large number of audiences which you could cater to for your business needs.
2. Mobile web traffic grew by 50-100%
In recent times, there has been a significant shift from desktop searches to mobile. The web mobile use has doubled in 2010 with the growth rate of 110% and it is likely to grow even more as smartphones continue to exhaust the market.
3. Mobile vs Web users in 3 years
Everyone is going mobile. The web searches on smartphones are rapidly growing, making it more important to have a mobile-optimised website. A recent study on Internet Trends found that the usage of web browsing on mobile will exceed the desktop web search by 2014.
4. Mobile websites reach all audiences, apps do not
Apps are the next best thing for smartphone users! Having said that, there are many drawbacks to it too – you have to make an app for each platform you target, which means you develop apps for three different platforms – one for Blackberry, another for iPhone and finally, one for Android. Also, every time you come across a good app, you have to go through the process of installing it unlike the mobile websites that are smartphone friendly. Mobile websites don’t have any of these app problems, so everyone can view them and enjoy browsing!
5. Smartphone traffic will boost your overall traffic
The excitement of using a trendy smartphone itself generates a lot of traffic for mobile websites. Hence, you can significantly increase the overall audience visits by being available wherever and whenever they want to access your site.
6. Rise in demand for smartphones
Apparently, trend to own a smartphone is on the rise, everyone wants to own one and flaunt it. Nevertheless, its exclusive utility also attributes to the demand shift for the smartphone.
7. Your website might be hard or impossible to use on mobile
Mobile browsing is all about great experience. If you try to open normal websites on your mobile browser, you may find them broken most of the time. Besides, as an organization, it might also affect your brand image.
8. 43 million people check e-mail daily via mobile
With an audience of this size checking email via mobile, it becomes very natural for any business to tap their prospective customers in their inbox.
9. Either you go mobile or your competitors will
Mobile website is fast catching up as the latest trend and if you fail to get one, your competitor will definitely own one pretty soon. So, don’t be left behind.
10. Tapping audience on the go
If you don’t have a mobile website, you limit your website views to just desktops. Now-a-days, key decision makers who matter to your business are on the move, so get one and connect with them!
Mark has been in the promotional products industry for the last 10 years. He writes on topics such as promotional products, Vector art, artwork services, embroidery digitizing, camera ready art, 24 hour digitizing, marketing tips, mobile website, business and entrepreneurship tips.